To create a postcard that will drive customers to your business, you must not only know your product and service well, but also your customers. What is it that you can do for them? What is it that they want, and that no one else can, or is willing to do? What makes you different? And the most important question of all... What's in it for them?
For many small businesses, creating successful promotional materials seems difficult. During the initial creation, they are not sure what exactly appeals to their client. Aside from this, they are worried that they don't have the budget to execute their campaign successfully. The truth is that it doesn't take a big budget. However, what you lack in budget, you do need to make up for in creativity and knowledge of your business. This is why postcards are a marketing essential for small businesses seeking for an efficient and affordable way to promote themselves.
In many industries there are small business competing in the same waters as much larger, and well-established business. These big businesses also have the benefit of big advertising budgets. For this reason it is of the utmost importance to have a unique and professional presentation. A full color catalog or brochure would be nice, but they are more expensive to produce and distribute. Instead, sending a postcards that shows your work in full color can drive potential customers to a website where they can view your entire online catalog can be a good idea. Because postcards are small and easy to handle they are make a great handouts at promotional events as well. Either way, it is a good idea to include your contact information.
Aside from just promoting your products and services, postcards can serve as an effective solution to keep in touch with current customers. It’s important to let them know that you appreciate them, and haven't forgotten about them. Postcards give you a way to maintain contact with customers without being a nag. By using a positive design and message that's interesting and creative, you can add a little fun to your recipient's day.
Just remember: It is NOT your customer job to remember you. It is YOUR job to make sure that they don't forget about you. It is a common mistake for business to do nothing after gaining a new customer. They just hope that the custom will come back. Bad idea. Think about how many times you have seen an ad on TV or received something in the mail and said to yourself, that's a good idea, I should look into that. However, the next day you forget about it and never take action. This is common to most people. That is why it is in your best interest to stay in regular contact with your customers, not just once or twice. This is not limited to just print marketing. Depending on your relationship with your client you should be in contact via email, phone and other appropriate forms of communication to let them you know are still around and ready to serve them.
It is astonishing what kind of growth you can achieve if you get a few of your current customer to make an additional purchase or two throughout the year. Stay on the top of your customer database and you'll stay on top of your customers mind when they are ready for your service.